Sora 2
A frontier video generation model developed by OpenAI.
TL;DR
The most powerful AI video model with native audio generation and perfect lip-sync. Best for creating polished video content and powerful storytelling.
Strengths for marketers
Native audio generation: dialogue with perfect lip-sync, sound effects, and ambient noise, all synchronized with video.
Strong prompt adherence: works well with both simple and detailed prompts, making it accessible for non-experts.
Excellent physics: realistic motion for objects, water, fabric, and character interactions.
Multi-shot consistency: maintains character appearance across different camera angles.
Ideal use cases
UGC and vlog-style content for social media.
Talking head videos: product demos, testimonials, explainers.
Fashion editorial with dialogue and authentic movement.
Multi-shot storytelling with consistent characters.
Podcast and interview-style content.
Weaknesses
Strict content policy: does not allow for reference images containing human beings, hence limiting consistency.
High cost per generation (but low cost per final asset)
How to use effectively
Sora 2 rewards clarity over complexity. You can succeed with simple prompts or go ultra-detailed for precise control.
For simple prompts:
Set the style upfront: "UGC iPhone selfie, "90s documentary", "cinematic 35mm film"
Describe subject and setting
Add dialogue if needed
For detailed prompts and maximum control, layer these elements:
Format & Style: Overall aesthetic (cinematic, UGC, documentary, fashion editorial)
Camera: Shot type (wide, medium, close-up), angle, movement
Subject: Appearance, wardrobe, props
Location: Setting with foreground, midground, background details
Lighting & Palette: Light quality, direction, and color anchors (3-5 specific colors)
Actions: Describe in beats or counts, small, specific gestures
Dialogue: Short, natural lines with speaker labels
Sound: Ambient noise, diegetic sounds (no music unless specified)
Pro tips:
Keep one clear camera move and one clear subject action per shot.
For dialogue and scenes: use "time code prompting" (e.g., "[0-2s]: Extreme close-up of a woman's eye [2-3] Camera zooms out")
Use image input for product/character/setting consistency
Do not create prompt that are over 2,000 characters. Otherwise, they will get cut off.
Ask language models to write video prompts. Below a system prompt that works well:
Example prompts
Model parameters
Model version
Sora 2: Default, affordable version
Sora 2 Pro: Higher quality, 1080p resolution option, more expensive
Inputs accepted
Text (text-to-video)
Text + 1 Reference Image (can be understood as a start frame or not depending on your prompt)
Output characteristics
Resolution options: 720p, 1080p (for Sora 2 Pro)
Duration options: 4s, 8s, 12s
Available Aspect Ratios:
1280x720 (16:9 landscape)
720x1280 (9:16 portrait)
Additional ratios with Sora 2 Pro: 1024x1792, 1792x1024
Audio: Native audio generation included (dialogue, sound effects, ambient noise)
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