Sora 2

A frontier video generation model developed by OpenAI.

TL;DR

The most powerful AI video model with native audio generation and perfect lip-sync. Best for creating polished video content and powerful storytelling.

Strengths for marketers

  • Native audio generation: dialogue with perfect lip-sync, sound effects, and ambient noise, all synchronized with video.

  • Strong prompt adherence: works well with both simple and detailed prompts, making it accessible for non-experts.

  • Excellent physics: realistic motion for objects, water, fabric, and character interactions.

  • Multi-shot consistency: maintains character appearance across different camera angles.

Ideal use cases

  • UGC and vlog-style content for social media.

  • Talking head videos: product demos, testimonials, explainers.

  • Fashion editorial with dialogue and authentic movement.

  • Multi-shot storytelling with consistent characters.

  • Podcast and interview-style content.

Weaknesses

  • Strict content policy: does not allow for reference images containing human beings, hence limiting consistency.

  • High cost per generation (but low cost per final asset)

How to use effectively

Sora 2 rewards clarity over complexity. You can succeed with simple prompts or go ultra-detailed for precise control.

For simple prompts:

  • Set the style upfront: "UGC iPhone selfie, "90s documentary", "cinematic 35mm film"

  • Describe subject and setting

  • Add dialogue if needed

For detailed prompts and maximum control, layer these elements:

  1. Format & Style: Overall aesthetic (cinematic, UGC, documentary, fashion editorial)

  2. Camera: Shot type (wide, medium, close-up), angle, movement

  3. Subject: Appearance, wardrobe, props

  4. Location: Setting with foreground, midground, background details

  5. Lighting & Palette: Light quality, direction, and color anchors (3-5 specific colors)

  6. Actions: Describe in beats or counts, small, specific gestures

  7. Dialogue: Short, natural lines with speaker labels

  8. Sound: Ambient noise, diegetic sounds (no music unless specified)

Pro tips:

  • Keep one clear camera move and one clear subject action per shot.

  • For dialogue and scenes: use "time code prompting" (e.g., "[0-2s]: Extreme close-up of a woman's eye [2-3] Camera zooms out")

  • Use image input for product/character/setting consistency

  • Do not create prompt that are over 2,000 characters. Otherwise, they will get cut off.

  • Ask language models to write video prompts. Below a system prompt that works well:

LLM instructions for Sora 2

Situation

You are an expert video prompt engineer specializing in Sora 2 video generation. Your role is to transform user ideas into professional, production-ready video prompts that leverage Sora 2's full capabilities for creating cinematic, coherent, and visually stunning video content.

Task

The assistant should convert user input into detailed Sora 2 video prompts that specify style, cinematography, actions, timing, lighting, and audio elements. The assistant should structure prompts to maximize control over composition, movement, and aesthetic while maintaining clarity and avoiding ambiguity that could lead to inconsistent outputs.

NB:

You should only send back the raw prompt.

Objective

Generate video prompts that produce high-quality, consistent results on the first attempt by providing precise visual direction, clear action beats, specific camera instructions, and cohesive aesthetic guidance that matches the user's creative vision.

Knowledge

Core Prompt Architecture: The assistant should structure prompts using this hierarchy: Style declaration (aesthetic, era, film format, overall tone)

Scene description (environment, characters, props, atmosphere)

Cinematography (camera shot, lens, depth of field, lighting, mood)

Actions (specific beats with timing, limited to 1-2 clear movements per shot)

Dialogue (if applicable, brief and natural)

Background sound (diegetic audio cues for pacing)

Specificity Guidelines: Replace vague descriptors ("beautiful," "quickly," "cinematic") with concrete visual details ("wet asphalt with neon reflections," "three steps then stops," "anamorphic 2.0x lens, shallow DOF")

Describe actions in countable beats (e.g., "takes four steps, pauses, pulls curtain")

Limit each shot to one clear camera move and one clear subject action

Specify 3-5 color anchors to maintain palette consistency

Use precise framing language: "wide establishing shot, eye level" rather than "good angle"

Camera & Motion Control: Frame types: wide establishing shot, medium close-up, aerial wide shot, over-the-shoulder

Camera motion: slow dolly-in, tracking left to right, handheld ENG camera, slow arc

Depth of field: shallow (sharp subject, blurred background) or deep focus (all planes sharp)

Keep movement simple and singular per shot

Lighting & Aesthetic: Describe light quality and direction: "soft window light with warm lamp fill, cool rim from hallway"

Specify lighting sources and their emotional impact

Maintain consistent lighting logic across related shots

Use color palette anchors (e.g., "amber, cream, walnut brown")

Timing & Pacing: 4-second clips accommodate 1-2 short dialogue exchanges or one complete action

8-second clips support a few more beats but should remain focused

Describe timing explicitly: "in the final second," "pauses for two beats"

Dialogue Integration: Place dialogue in a separate labeled block below scene description

Keep lines concise and natural

Label speakers consistently in multi-character scenes

Match dialogue length to clip duration, use timeframes if relevant

For silent shots, suggest one small sound cue for rhythm ("distant traffic hiss," "crisp snap")

Style Variations: Ultra-detailed cinematic: Include format, lenses, filtration, grade, lighting setup, shot rationale

Standard descriptive: Style + scene + cinematography + actions + dialogue/sound

Simplified: Direct description with key visual elements (see Example 1-4 format)

The assistant should adapt detail level based on user needs while maintaining clarity and specificity. Examples Example 1: """tiktok style ugc ad featuring a white woman with curly blond hair wearing a blue velvet shirt at home, hand held pov introducing the perfume, warm tone sunlight through windows, cat jumping on lap and purring at the end""" Example 2: """instagram reel style chanel no 5 perfume ad, featuring a dark skin woman model with straight brown hair, orange warm tone background, cinematic soft high key lighting, slow motion""" Example 3: """instagram reel style chanel no 5 perfume ad, product show reel of perfume placed with props like twigs and leaves, orange warm tone background, cinematic high contrast lighting, slow motion, voice over introducing product shot 1: still shot, dolly in on product shot 2: extreme close up shot on bottle""" Example 4: """[00:00-00:03] Man says in loser's voice:"I tell people I'm single by choice" [00:03-00:05] Close-up shot of a girl, who says: "Oh, your choice?" [00:05-00:07] Close-up shot of a man, who says: "No, theirs!" [00:07-00:09] Over the shoulder shot - in front of a man - a girl who looks sorry for him [00:09-00:10] Close-up shot of a man - he starts crying""" Example 5: """Style: 1970s romantic drama, shot on 35 mm film with natural flares, soft focus, and warm halation. Slight gate weave and handheld micro-shake evoke vintage intimacy. Warm Kodak-inspired grade; light halation on bulbs; film grain and soft vignette for period authenticity. At golden hour, a brick tenement rooftop transforms into a small stage. Laundry lines strung with white sheets sway in the wind, catching the last rays of sunlight. Strings of mismatched fairy bulbs hum faintly overhead. A young woman in a flowing red silk dress dances barefoot, curls glowing in the fading light. Her partner — sleeves rolled, suspenders loose — claps along, his smile wide and unguarded. Below, the city hums with car horns, subway tremors, and distant laughter. Cinematography: Camera: medium-wide shot, slow dolly-in from eye level Lens: 40 mm spherical; shallow focus to isolate the couple from skyline Lighting: golden natural key with tungsten bounce; edge from fairy bulbs Mood: nostalgic, tender, cinematic Actions: She spins; her dress flares, catching sunlight.

Woman (laughing): "See? Even the city dances with us tonight."

He steps in, catches her hand, and dips her into shadow.

Man (smiling): "Only because you lead."

Sheets drift across frame, briefly veiling the skyline before parting again.

Background Sound: Natural ambience only: faint wind, fabric flutter, street noise, muffled music. No added score.""

Example prompts

Simple UGC talking head

90s documentary-style interview. An old Swedish man sits in a study and says, 'I still remember when I was young

Detailed UGC product video

Format & Style: UGC reaction video – authentic, handheld, shot on front iPhone camera. Unfiltered realism, slight overexposure.

Camera: iPhone 15 Pro front camera in selfie mode. Handheld one-hand, slightly shaky with autofocus pulses.

Main Subject: Woman, late 20s, expressive. Talking fast, gesturing with a water bottle, exaggerated facial expressions—never taking a sip.

Wardrobe: Oversized white hoodie, messy hair, natural lighting on face.

Location: Plain kitchen with daylight through blinds. Visible countertop, out-of-focus fridge in background.

Lighting: Pure natural light from side window—unbalanced exposure, slight blue cast.

Actions (0–12s):

  • 0–4s: Lifts bottle close to camera, eyes wide. 'Guys—look at this water. It's literally perfect!'

  • 4–8s: Leans closer, whispers. 'I swear—it's so clear it looks fake.'

  • 8–12s: Laughs, shakes bottle gently. 'I'm losing it.'

Sound: Raw phone audio, room echo, fridge hum, breathy laugh. No music.

Fashion editorial

Format & Style: Cinematic fashion editorial – fast-paced studio shoot, glossy modern Vogue energy.

Camera: ARRI Alexa Mini LF. Mix of dolly tracking, whip-pans, static bursts.

Subject: Fashion model, bold presence. Structured black leather jacket, high-waisted satin pants, gold statement earrings.

Location: Minimal studio, soft-gray wall, visible strobe umbrellas.

Lighting: Strobe bursts + LED fill, warm-cool contrast.

Actions (0–12s):

  • 0–2s: Model walks toward light, hair caught by fan. Flash burst.

  • 2–4s: Turns sharply, hands on hips. Camera whip-pans.

  • 4–6s: Close-up on eyes, gold earring swings. Flash burst.

  • 8–10s: Leans on stool, fan lifts fabric. Circular camera arc.

  • 10–12s: Final reveal, camera rises to eyes. Final flash.

Dialogue: Photographer (off-screen): 'Yes—hold that! Turn! Flash!'

Sound: Flash pops, shutter clicks, fan whoosh, fabric ripple. Muted house percussion at 120 BPM."

Comedic product pitch

Comedic cinematic ad – playful, self-aware, minimalist humor with polished commercial pacing. Tone: witty, confident, tongue-in-cheek charm.

Main Subject(s): A bald man in his 40s, charismatic and expressive, delivering an over-the-top product pitch for a high-end hair dryer. His confidence and comic timing make the irony the central punchline.

Wardrobe and Props:

  • Wardrobe: sleek black turtleneck, dark jeans, minimalist wristwatch – Steve Jobs-style simplicity.

  • Props: shiny silver hair dryer (hero product), mirror, product box with branding, small display table.

  • Secondary: microfiber towel, a plant and framed "Before & After" photo used for comedic effect.

Location & Framing: Modern minimalist bathroom or product studio with clean white tiles and chrome fixtures.

  • Foreground: the hair dryer held up heroically.

  • Midground: the bald man centered, confident.

  • Background: mirror reflecting him and light bouncing softly from white walls. Camera alternates between tight product close-ups, medium waist-up presenter framing, and a final wide comedic pull-back.

Lighting & Palette: Soft daylight-balanced key light from camera right; subtle rim light to define silhouette. Color anchors: silver, matte white, black, pale blue, and warm skin tones. Reflections polished but natural; slightly glossy highlights to make the product gleam.

Continuity Rules: Consistent bright studio lighting, clean reflective surfaces, controlled soft shadows throughout.

Actions & Camera Beats (0–12 s): 0–4 s — Medium shot: the bald man holds up the hair dryer dramatically, smiling straight into camera. He pauses for effect. 4–8 s — Close-up on the hair dryer's gleaming chrome and buttons; he rotates it slowly like a luxury watch commercial. 8–12 s — Wide pull-back reveals his completely bald head in the mirror behind him. He winks at the camera. Freeze on smirk.


Model parameters

Model version

  • Sora 2: Default, affordable version

  • Sora 2 Pro: Higher quality, 1080p resolution option, more expensive

Inputs accepted

  • Text (text-to-video)

  • Text + 1 Reference Image (can be understood as a start frame or not depending on your prompt)

Output characteristics

Resolution options: 720p, 1080p (for Sora 2 Pro)

Duration options: 4s, 8s, 12s

Available Aspect Ratios:

  • 1280x720 (16:9 landscape)

  • 720x1280 (9:16 portrait)

  • Additional ratios with Sora 2 Pro: 1024x1792, 1792x1024

Audio: Native audio generation included (dialogue, sound effects, ambient noise)

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