Grok Imagine Video

A frontier video generation model developed by xAI, optimized for speed, cost, and creative iteration.

TL;DR

xAI's state-of-the-art video generation model with native audio capabilities. Animates still images into smooth video while preserving composition and subject identity. Optimized for length flexibility, speed, and cost compared to competitors like Kling, Seedance or Veo.

Strengths for marketers

• Highly flexible: video length from 1 to 15 seconds, wide range of aspect ratios.

• Native audio generation (dialogue, sound effects) without separate tools.

• Extremely fast generation, perfect for brainstorming sessions.

• Supports prompt-driven editing to tweak clips without regenerating.

• Versatile style interpretation: photorealistic, anime, and illustration.

• Budget-friendly

Ideal use cases

• Simple product animations: Bring a still product shot to life with subtle motion.

• Campaign storyboarding: Visualize concepts quickly before committing to production.

• Creative brainstorming: Explore multiple directions simultaneously at minimal cost.

Weaknesses

• Lower resolution than premium models, requires upscaling for high-end production.

• Limited control over fine details compared to models like Veo3 or Kling 2.1.

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Model parameters

Inputs accepted

• Text

• Text + Reference Image

Output characteristics

• Default Resolution: 720p (480p available for faster iteration)

• Duration options: 1–15 seconds

• Available Aspect Ratios: 1:1, 16:9, 9:16, 4:3, 3:2, 2:3, 3:4