Hailuo 2.3

A frontier video generation model developed by Hailuo, specializing in e-commerce and product-focused content.

TL;DR

High-quality product videos with lifelike motion and polish. Best for simple e-commerce content and dynamic character animations.

Strengths for marketers

• Strong prompt adherence for both text and visual instructions.

• Advanced physics simulation for realistic fabric, fluid motion, and crowd scenes.

• Refined facial expressions and human anatomy rendering across diverse groups.

• Faster generation times (at least with the fast version)

Ideal use cases

• Product advertisements for fashion, accessories, tech gadgets, beauty, and lifestyle products.

• Anime and illustrative style videos with precise artistic control.

• Character-driven narratives requiring emotional depth.

• Viral content with choreography components.

Weaknesses

• May still require post-production polish for highest-end commercial work.

• Complex multi-product comparisons can be challenging.

• Text overlays within generated videos may need verification.

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Model parameters

Model versions

This model is available in two versions:

• Standard: Highest quality where realism matters most. Best for final deliverables.

• Fast: Optimized for speed while maintaining strong quality. Perfect for previews, rapid iteration, and short-form social content.

Inputs accepted

• Text

• Text + 1 Reference Image (starting frame)

Output characteristics

• Default Resolution: 1080p

• Duration options: 6s, 10s