Key Concepts
A quick introduction to Pletor
Before diving deeper into Pletor, let's clarify the foundational concepts that power everything you'll build.
Agents
Agents are reusable creative systems. They are designed to handle specific marketing tasks.
You can use Agents to ideate and experiment freely with AI or as a scalapble recipe. Once you've perfected the formula (the right models, brand context, etc.), it becomes a repeatable system that removes all production constraints.
AI Studio
The AI Studio is where the magic happens and Agents get built.
Here you can experiment with different nodes, test various AI models, and refine your workflow until it consistently delivers the results you want.
Nodes
Nodes are LEGO blocks for Agents. Each node performs one specific function: collecting user input or brand context, generating an image or a video, etc.
Connect nodes together, and you've built an agent. No coding required. Just drag, drop, and connect.
Models
Models are the AI engines under the hood. When a node needs to generate an image, write copy, or create a video, it uses an AI model to do the heavy lifting.
Different models excel at different things, see AI model library section.
Ready to see these concepts in action? Head to the AI Studio to start building your first custom agent, or explore our template agents to see what's possible.
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