Google Veo3

A frontier video generation model developed by Google: creates hyper-realistic videos with integrated audio.

TL;DR

The most realistic video generation model available. Perfect for creating cinematic content when photorealism and natural audio matter most.

Strengths for marketers

• Unmatched realism: Most natural motion, lighting, and physics of any video AI model.

• Built-in audio: Native voice, music, and sound effects eliminate need for separate audio production (and Pletor node).

• Complex scene handling: Manages character consistency through visual references, multi-character scenes and intricate visual storytelling.

• Cinematic quality: Professional-grade output suitable for high-end campaigns.

Ideal use cases

• High-end video content when you want maximum realism and integrated sound. For example:

  • AI UGC & vlog-style content

  • Podcast and interview content

  • Lifestyle ad creatives

• Unlock quirky ways to express your brand (see trends: street interviews, )

Weaknesses

• Most expensive video model available

• Slower generation times (can take several minutes)

• Sometimes adds unwanted subtitles to videos

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How to use effectively

Veo3 excels with detailed, descriptive prompts. Include these elements:

1. Visual style: "Cinematic," "documentary style," "stop-motion," etc.

2. Scene details: Lighting, environment, atmosphere

3. Character descriptions: Appearance, clothing, expressions

4. Audio elements: Specific sounds, dialogue, music style

5. Camera work: Shot types, movement, angles

Pro tip: Use "CUT." in your prompt to switch camera angles or change actions within the same video.

Example prompts

• "Cinematic close-up of a barista crafting latte art, steam rising, espresso machine humming in background"

• "Documentary style: A tech entrepreneur explaining their app in a modern office, natural lighting, confident tone"

• "Stop-motion animation: Coffee beans dancing on a wooden table, playful jazz music"

With reference images:

• "Create a product demonstration video using this lifestyle photo as the starting frame"

• "Generate a talking head video starting from this portrait image"

• "Cinematic close-up of a barista crafting latte art, steam rising, espresso machine humming in background"

• "Documentary style: A tech entrepreneur explaining their app in a modern office, natural lighting, confident tone"

• "Stop-motion animation: Coffee beans dancing on a wooden table, playful jazz music"

Advanced prompting with structured format

For complex productions, consider using structured prompting with JSON-like formatting:

Why structured prompts help:

• Better organization of complex scene elements

• More precise control over cinematography and audio

• Clearer separation of visual and technical requirements

• Reduced ambiguity in multi-element scenes

Structure example:

{
  "description": "Main scene description and action",
  "style": "cinematic, nostalgic",
  "camera": "fixed wide angle, 50mm lens",
  "lighting": "warm natural lighting with soft highlights",
  "audio": {
    "music": "gentle acoustic",
    "sfx": "specific sound effects"
  },
  "motion": "specific movement descriptions"
}

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Model parameters

Versions

This model is available in two versions:

• Standard: High quality, very expensive

• Fast: Lower quality, 2x cheaper, faster generations

Fast is a good as Veo3 in many cases. Opt for Veo3 Standard for your most complex scenes.

Inputs accepted

• Text

• Text + 1 Reference Image (starting frame)

Output characteristics

• Default Resolution: 1080p

• Duration options: 8s

• Available Aspect Ratios: 1:1, 16:9, 9:16