Ideogram v3

A frontier image generation model developed by Ideogram: creates brand-consistent graphic design, photorealist and advertising visuals.

Overview

Best choice for graphic design and ads when you need brand consistency and text integration. Strong at photorealism and styling but weak at product consistency.

Strengths for marketers

  • Brand consistency: Maintains visual style across campaigns when provided with reference images.

  • Text integration: Handles text within designs better than most models, despite occasional glitches.

  • Graphic design skills: Excellent at layouts, compositions, and promotional materials.

  • Realistic rendering: Good lighting, color control, and professional visual quality.

Ideal use cases

  • Ad creatives: Style-consistent Meta ads and social media advertising.

  • On-brand photos: Lifestyle imagery that matches brand aesthetic and visual identity.

  • Simple social media assets (LinkedIn banners, thumbnails, etc.)

  • Graphic Design in general: small business branding, logo creation, promotional materials.

Weaknesses

  • Fails at product consistency

  • Fails at character consistency

  • More text errors with non-English languages

  • 3 reference images maximum


How to use effectively

Ideogram excels with clear design briefs and style references

Key tips

  • Provide up to 3 reference images for consistent style

  • Be specific about text content and placement

  • Include style descriptors like "modern," "minimalist," "bold"

  • Stick to English text for best results

Example prompts

  • "Social media ad for coffee shop, vintage style, warm colors, include logo"

  • The text "Pletor Experience" in the center middle. A retro digital-inspired portrait of a young man with a shallow depth of field that blurs the surrounding elements, drawing attention to the expression. The pixelated texture and color palette suggest a vintage digital camera, while the wide aperture lens creates a pleasing bokeh effect, enhancing the modern and innovative artistic style.

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