Google Imagen-4
A frontier image generation model developed by Google: creates realistic photos and fresh ad concepts with excellent prompt adherence.
TL;DR
Good choice for realistic lifestyle photos and ad concepts when you need consistent style at scale. No reference image support limits brand consistency.
Strengths for marketers
Excellent prompt adherence: Follows detailed briefs accurately and consistently.
Strong photorealism: High-quality realistic photos and lifestyle imagery.
Typography skills: Good text integration and graphic design capabilities.
Scale consistency: Maintains style across series when using same prompt structure.
Speed options: Fast version generates up to 10x faster than Imagen 3.
Ideal use cases
Ad concepts: Fresh creative ideas and campaign visuals.
Lifestyle photography: Custom stock photos and realistic lifestyle imagery.
Social media assets: LinkedIn banners, thumbnails, and platform graphics.
Blog illustrations: Supporting visuals for content marketing.
Series content: Multiple images with consistent style and branding.
Weaknesses
Limited customization compared to reference-based models
No image references ⇒ rarely brand consistent + cannot be used for product or character use cases.
Skin textures can still look a bit artificial without upscaling.
Output samples
How to use effectively
Imagen-4 performs best with precise, detailed prompts that specify multiple elements:
Key principles
Be highly specific about subjects, environments, and artistic styles
Specify exact text content and typography style
Include brand colors and visual elements
Describe lighting and mood for lifestyle photos
Use terms like "professional," "commercial," or "advertising style"
Structure detailed prompts
Subject: "young woman with dark hair," "majestic Eastern dragon"
Setting: "bustling late-night eatery," "mist-shrouded mountain peak"
Style: "atmospheric narrative illustration," "traditional Sumi-e ink wash"
Details: "soft overhead lighting," "varying ink densities," "textured color fields"
Example prompts
"Professional lifestyle photo of person using laptop in modern coffee shop, natural lighting"
"Fresh ad concept for fitness brand, energetic person exercising outdoors, vibrant colors"
"Sticker design, minimalist and quirky illustration style, showcased on a simple white background. Depicts a generic astronaut figure floating serenely in a zero-gravity pose. The astronaut suit is simplified, possibly rendered in clean white with minimal grey shading lines, lacking specific agency logos or excessive detail. Floating beside or held casually by the astronaut is a single, perfect slice of pepperoni pizza, illustrated with equal simplicity (yellow cheese, red pepperoni circles, brown crust). The style is clean with thin, consistent line work, or flat color shapes."
Model parameters
Model versions
This model is available in three versions:
Standard: Balanced quality, performance and cost
Ultra: Highest quality, costs more credits
Fast: Fastest option, lower quality, cost-effective option
Inputs accepted
Text
Output characteristics
Default Resolution: 1024x1024
Available Aspect Ratios:
1:1 Square
16:9 Widescreen
9:16 Social Story
4:3 Classic
3:4 Traditional
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