GPT Image 1

A frontier image generation model developed by OpenAI: creates stylized graphic designs and illustrations with strong text handling.

TL;DR

Best choice for simple graphic design and stylized content when you need reliable text rendering. Not great at photorealism but excellent for creative visuals.

Strengths for marketers

• Strong prompt adherence, including text: Most reliable AI model for generating readable text in images without errors.

• Style consistency: Maintains visual consistency across campaigns, especially for 3D illustrations and mascots.

• Solid layout and graphic design skills: Excellent at creating on-brand layouts, logos, and graphic design elements.

• Decent product consistency (for simple products), requires additional retouch most of the time.

• Creative versatility: Strong at style transfers, memes, and creative interpretations of concepts.

Ideal use cases

• Ad concepts and drafts: Quick creative ideas and campaign mockups.

• Simple graphic design: Flyers, posters, and promotional graphics with reliable text.

• Brand illustrations: On-brand 3D illustrations and mascot visuals.

• Memes: Social media content and viral marketing materials.

• Simple charts: Diagrams and basic infographics with clear labels.

Weaknesses

• Hard to control aspect ratio (tendency not to fit into the frame)

• Heavy editing can significantly alter the original image

• Poor photorealistic quality compared to specialized photo models

• Signature color bias – images come out with a yellow tint by default. We provide a parameter to remove that:

Output samples

Ghibli style transfer

Crocheted illustration style transfer

In-context mascot visual

Product illustration for a SaaS

Fake Asics ad

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How to use effectively

GPT Image-1 excels with clear, specific prompts:

Key tips

• Be explicit about text content - specify exact words and placement

• Include style descriptors for consistent branding ("flat design," "corporate style")

• Use reference styles for better consistency ("in the style of...")

Example prompts

• "Flat design poster with 'SALE 50% OFF' in bold red letters, minimal background"

• "3D cartoon mascot character for tech company, friendly expression, blue and white colors"

• "Simple infographic showing three steps, clean modern style, corporate blue theme"

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Model parameters

Inputs accepted

• Text

• Text + up to 3 Reference Images (will be used as style references)

Output characteristics

Default Resolution: 1024x1024

Available Aspect Ratios: Auto, 1:1 Square, 3:2 Standard, 2:3 Portrait