GPT Image-1
A frontier image generation model developed by OpenAI: creates stylized graphic designs and illustrations with strong text handling.
TL;DR
Best choice for simple graphic design and stylized content when you need reliable text rendering. Not great at photorealism but excellent for creative visuals.
Strengths for marketers
Strong prompt adherence, including text: Most reliable AI model for generating readable text in images without errors.
Style consistency: Maintains visual consistency across campaigns, especially for 3D illustrations and mascots.
Solid layout and graphic design skills: Excellent at creating on-brand layouts, logos, and graphic design elements.
Decent product consistency (for simple products), requires additional retouch most of the time.
Creative versatility: Strong at style transfers, memes, and creative interpretations of concepts.
Ideal use cases
Ad concepts and drafts: Quick creative ideas and campaign mockups.
Simple graphic design: Flyers, posters, and promotional graphics with reliable text.
Brand illustrations: On-brand 3D illustrations and mascot visuals.
Memes: Social media content and viral marketing materials.
Simple charts: Diagrams and basic infographics with clear labels.
Weaknesses
Hard to control aspect ratio (tendency not to fit into the frame)
Heavy editing can significantly alter the original image
Poor photorealistic quality compared to specialized photo models
Signature color bias – images come out with a yellow tint by default. We provide a parameter to remove that:
Output samples
How to use effectively
GPT Image-1 excels with clear, specific prompts:
Key tips
Be explicit about text content - specify exact words and placement
Include style descriptors for consistent branding ("flat design," "corporate style")
Use reference styles for better consistency ("in the style of...")
Example prompts
"Flat design poster with 'SALE 50% OFF' in bold red letters, minimal background"
"3D cartoon mascot character for tech company, friendly expression, blue and white colors"
"Simple infographic showing three steps, clean modern style, corporate blue theme"
Model parameters
Inputs accepted
Text
Text + up to 3 Reference Images (will be used as style references)
Output characteristics
Default Resolution: 1024x1024
Available Aspect Ratios: Auto, 1:1 Square, 3:2 Standard, 2:3 Portrait
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