Ideogram Character
A specialized image generation model developed by Ideogram: creates consistent character variations across different scenes and styles.
TL;DR
Best choice for maintaining character consistency when you need the same person in multiple scenarios. Perfect for AI UGC and avatar creation.
Strengths for marketers
Amazing character consistency: Maintains facial features and identity across all generated variations.
Automatic detection: No manual setup - automatically identifies key character features from reference photo.
Style flexibility: Adapts characters to new environments while preserving identity.
Simple workflow: Single reference image generates unlimited character variations.
Ideal use cases
AI UGC content: Create authentic-looking user testimonials and reviews with consistent characters.
AI avatars: Generate brand spokespersons or mascots for campaigns and social media.
Video reference material: Create character sheets for AI video generation with consistent appearance.
Campaign variations: Same character across different settings for A/B testing.
Brand storytelling: Consistent characters for ongoing narrative campaigns.
Weaknesses
Requires high-quality reference images with clear facial features
Performance degrades with complex poses or extreme viewing angles
Limited to single character variations (not group scenes)
How to use effectively
Ideogram Character works best with clear reference photos and specific scene descriptions:
Key principles
Use high-quality reference images with clear, well-lit facial features
Keep character poses relatively straightforward in reference photo
Be specific about new environments and contexts
Focus on scene description rather than character modification
Optimal reference images
Clear facial features with good lighting
Straightforward pose and viewing angle
Unobstructed face (minimal shadows, accessories)
High resolution and sharp focus
Effective prompting
Describe the new scene, setting, and context
Specify lighting conditions and mood
Include style descriptors if desired
Let the model handle character consistency automatically
Example prompts
"Same person giving presentation in corporate boardroom, professional attire"
"Character outdoors in park setting, golden hour lighting, relaxed pose, street photography style"
"Place the young woman sketching quietly by the window in a cozy Parisian loft. The loft setting features eclectic furnishings with a mix of vintage and modern styles, herringbone wooden floors, and exposed brick walls adorned with abstract paintings and lush ferns that encapsulate Paris's bohemian charm. Soft afternoon light filters through large windows, casting gentle shadows that accentuate the artistic elements in the room. The composition appears slightly off-center, conveying the serene creativity and personal introspection of a peaceful moment immersed in the artistic ambiance of a Parisian afternoon."
Model parameters
Inputs accepted
Single reference image + Text prompt for scene description
Output characteristics
Default Resolution: 1024x1024
Available Aspect Ratios:
1:1 Square
2:3 Portrait
3:2 Standard
3:4 Traditional
4:3 Classic
16:9 Widescreen
9:16 Social Story
4:5 Social Post
1:2 Vertical
2:1 Horizontal
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