> For the complete documentation index, see [llms.txt](https://docs.pletor.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.pletor.ai/models/video-models/previous-generation-video-models/hailuo-2.3.md).

# Hailuo 2.3

A frontier video generation model developed by Hailuo, specializing in e-commerce and product-focused content.

## Overview

High-quality product videos with lifelike motion and polish. Best for simple e-commerce content and dynamic character animations.

### **Strengths**

* Strong prompt adherence for both text and visual instructions.
* Advanced physics simulation for realistic fabric, fluid motion, and crowd scenes.
* Refined facial expressions and human anatomy rendering across diverse groups.
* Faster generation times (at least with the fast version)

### Ideal use cases

* Product advertisements for fashion, accessories, tech gadgets, beauty, and lifestyle products.
* Anime and illustrative style videos with precise artistic control.
* Character-driven narratives requiring emotional depth.
* Viral content with choreography components.

### Weaknesses

* May still require post-production polish for highest-end commercial work.
* Complex multi-product comparisons can be challenging.
* Text overlays within generated videos may need verification.