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Ideogram v3

An image generation model developed by Ideogram. Outperformed by newer models on most tasks — see our selection guide.

Overview

Good with brand-consistent graphic design, and simple photorealist visuals. Does not work for product or character consistency use case.

Strengths for marketers

  • Brand consistency: Maintains visual style across campaigns when provided with reference images.

  • Text integration: Handles text within designs better than most models, despite occasional glitches.

  • Graphic design skills: Excellent at layouts, compositions, and promotional materials.

  • Realistic rendering: Good lighting, color control, and professional visual quality.

Ideal use cases

  • Ad creatives: Style-consistent Meta ads and social media advertising.

  • On-brand photos: Lifestyle imagery that matches brand aesthetic and visual identity.

  • Simple social media assets (LinkedIn banners, thumbnails, etc.)

  • Graphic Design in general: small business branding, logo creation, promotional materials.

Weaknesses

  • Fails at product consistency

  • Fails at character consistency

  • More text errors with non-English languages

  • 3 reference images maximum


How to use effectively

Ideogram excels with clear design briefs and style references

Key tips

  • Provide up to 3 reference images for consistent style

  • Be specific about text content and placement

  • Include style descriptors like "modern," "minimalist," "bold"

  • Stick to English text for best results

Example prompts

  • "Social media ad for coffee shop, vintage style, warm colors, include logo"

  • The text "Pletor Experience" in the center middle. A retro digital-inspired portrait of a young man with a shallow depth of field that blurs the surrounding elements, drawing attention to the expression. The pixelated texture and color palette suggest a vintage digital camera, while the wide aperture lens creates a pleasing bokeh effect, enhancing the modern and innovative artistic style.

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