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# Flux Kontext

## Overview

Decent choice for editing existing images with natural language prompts. Good with product shots but worse than latest image models (worse product fidelity, limited resolution, basic art direction).

### Strengths for marketers

* **Precise local editing**: Extremely accurate edits to specific parts of images without affecting the rest.
* **Product consistency**: Maintains product details across different angles and variations.
* **Natural prompts**: Works with simple commands like "change this" or "add that."
* **Fast generation**: Under 10 seconds per generation, Max version even faster.
* **Text editing**: Strong at swapping signs, labels, and in-image typography (especially Kontext Max).

### Ideal use cases

* **Product shots** (if not too complex)
* **Model/character consistency**: Maintain same person or mascot across different scenes.
* **Post-production edits**: Quick fixes and modifications to existing marketing materials.
* **Text replacement**: Update signs, labels, or text within images.

### Weaknesses

* Limited to 720p resolution requiring upscaling (we recommend Topaz here)
* People and skin details can look artificial without retouching
* Basic art direction capabilities compared to some other models (e.g., Runway, Ideogram)
* Not suitable for complex graphic design from scratch

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## How to use effectively

#### Model versions

This model is available in two versions:

* **Pro**: Default version
* **Max**: More performant with long prompts & typography, costs more credits

#### Prompting

Flux Kontext excels with contextual understanding and simple, direct prompts:

**Key principles**

* Use natural, conversational language to describe changes
* Be specific about what to change and what to keep
* The model understands image context automatically
* Keep prompts focused on one main edit at a time

**Effective prompt patterns**

* **Object changes**: "Turn the red car blue" or "Change the shirt to green"
* **Additions**: "Add a woman standing next to the product"
* **Text edits**: "Change the sign to say 'OPEN'"
* **Style transfer**: "Make this look like an oil painting"
* **Removal**: "Remove the person in the background"

**Best practices**

* Start with the existing image as your base
* Describe only what should change, not what should stay
* Use simple, direct language rather than complex descriptions
* Test variations with single-word changes for product shots