> For the complete documentation index, see [llms.txt](https://docs.pletor.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.pletor.ai/model-library/image-models/gpt-image-2.md).
# GPT Image 2
## Overview
OpenAI's latest image model — the first to go toe-to-toe with Nano Banana 2 on quality, resolution, and speed. Where it pulls ahead: anything involving text, layout structure, or brand accuracy. Available in three quality tiers to match the job and the budget.
| Quality tier | Low | Medium | High |
| ----------------- | ------------------------------------------------ | ------------------------------------------------ | ------------------------------------------------------------ |
| Best for | High-volume iterations, drafts, batch generation | Production assets, static ads, UGC-style visuals | Editorial shoots, hero shots, complex compositions with text |
| Quality reference | On par with Nano Banana | On par with Nano Banana 2 | On par with Nano Banana Pro |
| Text rendering | Clean | Production-ready | Production-ready |
## Strengths for marketers
* **Text that works on the first try**: Headlines, CTAs, packaging fine print, dense paragraphs render correctly without Photoshop fixes.
* **Strong art direction**: Avoids the over-polished AI look. On par with Nano Banana Pro for editorial outputs.
* **Structured layouts**: Treats spatial instructions (grids, infographics, UI mockups) as rules, not suggestions.
### Ideal use cases
* **Complex-text product consistency**: Packaging, labels, and product copy rendered legibly across SKUs.
* **Product shots**: Production-quality hero shots from a product image and a scene description.
* **Editorial photos**: High-end fashion shoots, lifestyle moodboards, multi-frame e-commerce grids with consistent art direction.
* **Realistic UGC photos**: iPhone-style product-in-hand shots, ideal for Meta Ads or as first frames for UGC video.
* **Static ads**: Banner ads, social graphics, posters with readable headlines, CTAs, and fine print — composed in one pass.
#### Weaknesses
* **Resizing**: Tends to add elements that weren't in the original creative when resizing or adapting formats.
* **Fine product consistency**: Nano Banana Pro still ahead on micro-details when preserving an exact product across edits.
* **Content policy**: Not viable for underwear, swimwear, or lingerie brands.
* **Precise edits**: Nano Banana Pro is more precise for surgical edits.
***
## How to use effectively
GPT Image 2 rewards specific, structured prompts — especially when text or layout is involved.
#### Key principles
* Be explicit with copy: put exact text in quotes (`"Hold my hand!"`), specify where it appears (header, label, CTA).
* Specify layout when structure matters: grids, columns, hierarchy, spacing.
* For editorial work, treat prompts like art direction briefs: subject, environment, lighting, camera, atmosphere.
* Pick the right quality tier — Low for iteration and drafts, Medium for production assets, High for hero shots and dense text.
* For text-heavy assets, keep copy reasonable in length and break dense text into clear lines.
* Use reference images for product shots, but expect strict content policy filtering on sensitive verticals.
#### Effective prompting patterns
For editorial photos
`A photorealistic [shot type] of [subject], [action or expression], set in [environment]. Lighting: [description]. Camera: [lens, angle, framing]. Atmosphere: [reference style, color treatment, era]. Mood: [adjectives]. Composition emphasizes [key textures, details].`
For UGC-style photos
`Casual iPhone photograph of [person] holding [product] in [environment]. Natural lighting, slight motion blur, authentic feel — like a real customer post. Product label and branding clearly visible. Composition is unstaged and candid.`
For product shots with packaging
`Place the exact product shown in the reference image into the scene below. Preserve the [packaging element]'s typography, label layout, [color] color blocking, the "[wordmark]" exactly as shown. Scene: [environment]. Lighting: [description]. Aesthetic: [reference].`
For static ads with text
`A [format] ad for [brand]. Headline: "[exact headline copy]". CTA button: "[exact CTA]". Optional fine print: "[exact text]". Visual: [scene/subject]. Brand colors: [hex or name]. Typography should feel [adjective]. Layout: [hierarchy description].`
For website & UI mockups
`Create a [page type] mockup for [brand/product]. Sections: [hero, features, pricing...]. Copy: hero headline "[text]", subheadline "[text]", CTA "[text]". Visual style: [reference], color harmony focused on [color]. Layout should feel [adjective], with [grid/depth instructions].`
For complex-text consistency
`Generate [number] variations of [product] keeping all text elements identical: "[wordmark]", "[callout]", "[fine print]". Vary only [scene / lighting / angle]. Maintain font weight, kerning, and color across outputs.`
For multi-frame editorial grids
`Create a polished [N]x[N] grid of [shot type] for [brand]. No visible margins or gutters between frames. Brand should feel [adjectives]. Each frame: [subject and action]. Color harmony focused on [color]. Layout should feel intentional, with depth and contrast across frames.`
#### Example prompts
* **Editorial moodboard**: "Create a polished 3x3 grid of e-commerce photoshoots for a leather brand. Playful, design-forward, vibrant — Parisian fashion energy meets premium creative tech. Color harmony focused on orange. No visible margins. Each frame intentional, with contrast in body composition and lighting."
* **UGC iPhone shot**: "Casual iPhone selfie of a young woman holding \[product] at a sunlit café. Slightly blurred, authentic, real — feels like a customer post. Product label clearly readable. Natural composition, no staging."
* **Static ad with copy**: "Square Instagram ad. Headline: 'Soft hands, every day.' CTA: 'Shop now.' Pink and white color blocking. Hand cream tube on a folded white waffle towel, polished concrete background. Spa hotel aesthetic."
* **UI mockup**: "Landing page hero for a leather goods brand. Headline: 'Crafted in Paris, made for daily.' Subhead: 'Handmade leather bags, designed to last.' CTA: 'Shop the collection.' Hero image: orange leather tote on neutral background. Layout feels editorial, with generous whitespace."
* **Packaging consistency**: "Place the exact tube from the reference image on a polished concrete vanity, beside a printed card reading 'for our guest'. Preserve the typography, the 'Hold my hand!' callout, the pink screw cap exactly as shown. Beige linen background, brushed nickel fittings."
* **Multi-page e-commerce mockup**: "Multi-page e-commerce mockup for a leather brand. Playful, design-forward, vibrant. High-end grid with depth and intentionality. Color harmony: orange."
---
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