Key concepts
A quick introduction to Pletor
Before diving deeper into Pletor, let's clarify the foundational concepts that power everything you'll build.
Create
Create is the fastest way to make something on Pletor. Pick a starter use case (product imagery, UGC, Ads and more) or describe what you want in chat, and create straight away with the best models. No flow to build, no nodes to connect.
When a one-off is worth repeating, encode it into a Flow. Create is where you start; Flows are where you scale.
Brain
A Brain is your brand's memory. Identity, guidelines, knowledge and references, encoded once and read by every flow and chat that creates for that brand. One brand, one Brain.
Set it up from your website and brand documents, then use it in Builder, in chat, in apps and in Batch. See Brain.
Flows
Flows are reusable creative systems. They are designed to handle specific marketing tasks.
You can use Flows to ideate and experiment freely with AI or as a scalable recipe. Once you've perfected the formula (the right models, brand context, etc.), it becomes a repeatable system that removes all production constraints.
Builder
The Builder is where Flows get built.
Here you can experiment with different nodes and models, create with extreme creative control, and refine your workflow until it consistently delivers the results you want.
Nodes
Nodes are LEGO blocks for Flows. Each node performs one specific function: collecting user input or brand context, generating an image or a video, etc.
Connect nodes together, and you've built a flow. No coding required. Just drag, drop, and connect.
Models
Models are the AI engines under the hood. When a node needs to generate an image, write copy, or create a video, it uses an AI model to do the heavy lifting.
Different models excel at different things, see AI model library section.
Last updated